Our People

CHOICE Management Team

Denis Maia

Mr. Maia is Founder, Chairman and Chief Executive Officer of CHOICE. As CEO, Mr. Maia has led Choice to implement and execute its business plan as defined by the Board of Directors.

Mr. Maia is responsible for Global P&L and supervises sales and marketing, HR, financials and innovation strategies and tactics. Mr. Maia is a recognized entrepreneur, strategist and Global thought leader in analytics and utilities sector, with more than 20 years of experience in leadership and innovation. With a strong multicultural passion, Mr. Maia has led Choice’s international expansion, managing more than 10 nationalities successfully, reaching a CAGR over 80% and bringing more than USD 1 billion savings for its customers. Mr. Maia holds a BS in Computer Engineering from PUC-Rio, has participated at Babson College Alliance Program and holds Executive Education at INSEAD.

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Fabiano Cunha

As the Chief Technical Officer and co-founder of CHOICE, Mr. Cunha has been one of the chief architects of bringing CHOICE Revenue Intelligence™ to the market.

He has more than 20 years of experience in IT and Consulting and has worked in the energy sector since 2002 specializing in Revenue Assurance, Research & Development projects in the development of new software products and services. Mr. Cunha also possesses successful project management experience at international companies involving multicultural teams. With an Electronic Engineer degree from PUC-Rio, Mr. Cunha has extensive knowledge in Business Intelligence, Big Data and Cloud-based technologies. Mr. Cunha also serves on the CHOICE Board of Directors.

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Luis Pimenta

Mr. Pimenta joined CHOICE as Vice President Finance in December 2014 and is presently responsible for CHOICE´s worldwide finance functions at the Luxembourg headquarters.

He brings 25 years of financial and management experience in international companies and in multicultural organizations. Mr. Pimenta began his career in auditing at an international accounting firm. He later moved on to an internal audit position, before accepting a finance management position at a multinational firm. Mr. Pimenta holds a Bachelor’s degree in Accountancy and Administration.  He is a certified accountant, with a Master’s of Business Administration (MBA) in Accounting & Management.

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Manuel Michel–Tur

Mr. Michel-Tur is Managing Director EMEA at CHOICE, responsible for building and sustaining high growth and globalization.

He brings over 20 years of International IT sales management experience successfully growing teams dispersed across varying geographical areas and cultures. Before joining CHOICE, Mr. Michel-Tur held various Senior Executive sales positions at Terracotta (Software AG), Oracle, and Datamirror (IBM).  Mr. Michel-Tur holds a Master’s Degree from the ISG Business School in Paris, a Bachelor’s Degree in Law & Political Sciences from the University Paris 1 Sorbonne and is fluent in several languages.

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Fernanda Casado

With more than 20 years of experience in Human Resources Management in the IT sector, Ms. Casado is the Human Resources Manager at CHOICE, joining the firm in 2001.

Her responsibilities include managing Human Resource systems, employee training and development, recruiting, benefits, Expats, occupational health, contract with third parties and general administrative issues. Ms. Casado also managed office construction build out for the CHOICE facilities in Luxembourg, Turkey, Poland and Colombia.  Ms. Casado has a Psychology degree from the Federal University Fluminense, and a Master’s Degree in Social Psychology from the College of Marin in California.

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Rui Mano

Mr. Mano, a director at CHOICE since 2009, is currently responsible for Global Alliances & Business Development EMEA at the Luxembourg headquarters.

As an Electronic Engineer graduate of the Federal University of Rio de Janeiro, he has an extensive technical and management experience in the areas of Information Systems, Smart Grids, monitoring and control systems and Revenue Protection.

Previously he was Managing Director and Principal Consultant for KEMA Brasil (1998 to 2009) and Professor at the Computer Sciences Department of Pontifical Catholic University of Rio de Janeiro. Mr. Mano is a Senior Member of IEEE and Member of CIGRE, and has been invited to speak at more than 50 conferences in Latin America, the United States and Europe.

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Everaldo Costa

Mr. Costa is responsible for negotiating, leadership and implementation of large projects for major companies in the electricity sector such as CPFL Group, CEMIG, LIGHT, Neoenergia Group, AES Eletropaulo, Comerc and Duke Energy.

Since 2003, Mr. Cost has worked for the utilities sector as a director of innovative projects in the the areas of planning and energy trading, revenue assurance and research. A collaborating professor and researcher at PUC-Rio, Brazil, Mr. Costa holds a Master degree in Metrology Quality and Innovation (Pontifical Catholic University of Rio de Janeiro - PUC-Rio); Specialization course in Knowledge Management and Business Intelligence (Rio de Janeiro Federal University - UFRJ); other Specialization in Project Management and Business Processes at PUC-Rio and Energy Trading at Mackenzie.

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Harold Novoa

Mr. Novoa has been recently appointed by CHOICE as Business Development Director for Latin America, and as Legal Representative for the company in Medellín Colombia.

Mr. Novoa has nearly 30 years of experience working with Latin American utilities and his professional experience includes stints at Colombian Utility Empresa de Energía de Bogota in different technical and managerial areas; the Dutch company KEMA, as a consultant and Manager Business Development for Latin America; and as a Vice President of Sales for Latin America and the Caribbean for Canadian technology and software company Survalent Technology Corporation where he worked closely with electricity, water, gas and oil utilities.

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Tamer Aidek

Mr. Aidek is a Product Director for CHOICE - Luxembourg. He brings over 15 years of experience working for start-ups and major corporations in the United States and Europe.

Mr. Aidek also founded two different technological companies targeting Fortune 500 corporations, earning several awards for his achievements including be named Entrepreneur of the Year in 2013. Mr. Aidek has a Bachelor’s and Master’s Degree in Computer Science, holds a certification in ITL Service Management certification and is SCRUM Master Certified.

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Gustavo Seize

Mr. Seize is Project Director for CHOICE, responsible for Revenue Intelligence implementations around the world.

With 15 years of experience in management consulting and more then ten years assisting utilities with revenue assurance best practices, Mr. Sieze's expertise includes customer relationships, planning, project assessment, financial evaluation, project management and system deployment. Mr. Seize unique ability to coordinate teams using a combination of data analytics and business problem solving skills is recognized by customers worldwide. He holds a Computer Engineering undergraduate degree and an MBA in Marketing.

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Magdi El-Azhari

Magdi El-Azhari is responsible for the developing the business growth for Choice in the Middle East & African regions.

He brings over 18 years of International sales management experience in various technology startups and international companies. Extensive years of experience in growing SME technology companies to become regional players combined with a strong local network of business associates bringing the required value to grow in the region. Prior to joining Choice, I have worked in a number of international IT companies across the EMEA and Asia-Pacific region. Magdi holds a Bachelor of Science in International Markets and Economics.

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Marcos Cabral

Mr Cabral is Operations Director for Latin America, responsible for all service contracts in the region. He brings over 15 years of experience in IT consulting, projects and services management.

He brings 20 years of experience in the IT and Consulting, having project and service management experience of different technologies and industries. Mr Cabral worked 11 years in NEORIS Consulting firm as a Delivery Manager in Brasil, holds a BS in Computer Engineering from PUC-Rio, a Executive Education in COPPEAD/UFRJ and is PMI Project Management Professional (PMP) certified since 2005.

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